Opinion Driver is a select group of car drivers who submit details of their car and car insurance policy, and these are used to generate car insurance quotes from price comparison sites. The quotes are used for pricing analysis purposes by our project partner Pearson Ham* and fed back to members. The quotes are not used to try to sell car insurance to members.

Car Insurance Feedback…

Pearson Ham* work with the UK’s biggest price comparison sites to find the best prices for car and home insurance. Their agreements with Compare the Market, Confused.com, Go Compare and Money Supermarket, allow them to access prices from a large panel of insurance providers. 

Each month we send the most competitive car insurance prices to Opinion Driver members. These can then be used as a guide to best prices when renewing your car insurance policy. Also, we may occasionally contact members to take part in surveys and other research about their car insurance. The tasks and rewards for taking part will be communicated at the time of invitation.


  • Opinion Driver is for pricing analysis purposes only.
  • We will not try to sell car insurance to members, and members cannot link directly to car insurance companies from the feedback received.
  • The car insurance quotes given are only indications of what the best deals are; we cannot guarantee they will be available for purchase.

How we manage and use member data…

The information collected at sign-up, such as name, gender, date of birth and other information about car owned and car insurance, is used by our partner, Pearson Ham*, to obtain car insurance quotes from insurance price comparison sites.

Other personal information collected in the sign-up survey includes, home address, car registration number, type of car, value of car and contents, and car security. This information is collected to supply members with representative car insurance quotes. 

In processing data to provide members with car insurance quotes, the member’s credit score will be checked as this is a factor in the pricing of car insurance. The credit score will not be affected by the check. More information about this is available in here

Additionally, we may, from time to time, modify the information held for the purpose of obtaining car insurance quotes to test the effect on the car insurance price of varying certain information. The information we change will not include sensitive personal information such as name, address and/or date of birth. We’ll only process personal information where we have legal grounds to do so. We may also use member information to obtain quotes for pet and travel insurance.

Data Storage…

All data collected for Opinion Driver and for all other research activities is stored on servers located in the UK and European Economic Area (EEA). 

Member Rights…

Membership of Opinion Driver is voluntary, and members can unsubscribe at any time by clicking on the ‘Unsubscribe’ link in email communications, going to our Contact Us page, or emailing support@tribevillage.com

More information is available in the Opinion Driver Privacy Policy

*Ownership and Management…

The Car Insurance Feedback Group is managed by Tribes Research Limited on behalf of Pearson Ham Consulting Ltd.  

Tribes Research Limited is a market research company registered in England and Wales with company no: 8385662.  

Pearson Ham Consulting Ltd are pricing specialists, registered in England and Wales with company no: 09063208. 

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