Privacy Policy

Privacy and Cookie Policy

Thank you for visiting (the “Site”) – a site owned and managed by Tribes Research Limited and Pearson Ham Consulting Ltd (“We”, “us” or “our”).

Tribes Research Limited is a company registered in England and Wales with company number 08385662, whose registered address is The White House, 2 Meadrow, Godalming, Surrey, GU7 3HN. Tribes Research is an online data collection company that focuses on building and managing consumer panels and communities to provide high quality research data to clients.

Pearson Ham Consulting Ltd is a company registered in England and Wales with company number 09063208, whose registered address is 49 Gregories Road, Beaconsfield, Buckinghamshire, HP9 1HH, and whose main trading address is 18 Noel Street, London, W1F 8GN. Pearson Ham are pricing specialists. They marry the science of analytics with the art of strategy to help clients improve their pricing and business performance.

We understand that your privacy is important to you and that you care about how your personal data is used and shared online. It is important to us as well and we respect and value the privacy of everyone who visits the Site and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and in line with the latest data protection and privacy laws.
We also want to be transparent about what information we collect about you, how we use it, and how you can control what we do with this information. This privacy notice covers the collection of personal information from users of the Site and use of that information by us and parties that we authorise, such as our suppliers and subcontractors including what information we collect about you and how we use that information.

Please read this Privacy Policy and our Cookie Policy carefully and ensure that you understand them. You will be required to confirm that you have read and understood this Privacy Policy and that you accept our Cookie Policy when signing up to become a member (a “Panel Member”) of the Opinion Driver panel which is managed on the Site (the “Panel”). By accessing and using the Site and by participating in the panel tasks, you are agreeing to the terms of this Privacy Notice and to our use of cookies as set out in the Cookie Policy. We may update this privacy policy from time to time and we’ll post any changes on the Site.

This privacy policy was last updated on 17 March 2022.

1. What does this policy cover?

This Privacy Policy applies only to your use of the Site, your engagement in related pricing analysis and research tasks, and your account. The Site may contain links to other websites, services or applications that we don’t control. Please note that We have no control over how your data is collected, stored, or used by other websites and services We advise you to check the privacy policies of any such websites or services carefully before providing any data to them.

2. When and how do we collect information?

We (or our authorised third parties) may collect information about you:

  • when you first register for an account on the Site;
  • when you update your details via the Site or otherwise;
  • when you voluntarily complete any of the pricing research and analysis tasks (e.g. surveys and polls) we invite you to participate in;  
  • when you contact us or provide us with information through the Site or otherwise at any other point (e.g. when you contact us with an enquiry, request or feedback);
  • in monitoring your use of the Site and engagement including without limitation any research tasks and communications sent by you via the Site;
  • when we are checking compliance with the Terms and Conditions and/or otherwise as required by law;
  • through the use of “cookies” and/or other devices (for details, see our Cookie Policy); and
  • from third party suppliers who have confirmed to us that they are authorised to pass your information to us in accordance with your legal rights.

3. What information do we collect?

Depending upon your use of the Site, engagement with pricing research & analysis and your account status, We may collect some or all of the following information:

  • name;
  • email address;
  • gender;
  • date of birth;
  • home address and postcode;
  • marital status
  • occupation;
  • current car ownership, including vehicle registration number;
  • car insurance details;
  • your driving history;
  • motoring convictions;
  • the above information about an additional driver on your insurance policy;
  • information you submit when completing any of the research tasks (e.g. surveys, polls or forum discussions) we invite you to participate in, or feedback, comments or other information that you provide to us through the Site or otherwise, including any information, photos and/or videos which you may upload;
  • information about your use of the Site, including details of your internet protocol (IP) address, operating system, browser type and version, how long you stayed and on which pages, and your navigation into, out of and around the Site including any referring site and the site you exit to. For more information, please see our Cookie Policy;
  • other data to ensure and check compliance with the Terms and Conditions and/or otherwise as required by law.

To participate in Opinion Driver and receive regular feedback on the best car insurance quotes available to you, may also involve the collection of sensitive personal information, specifically motoring convictions relating to you and any additional driver on your insurance policy. Providing sensitive personal information is voluntary, and you may withdraw your consent at any time by emailing us at  

You must be aged 18 or over to join Opinion Driver. We do not knowingly collect names and email addresses of anyone under eighteen to set up an account.

You may access certain areas of the Site without providing any data at all. However, to use all features and functions available on the Site you may be required to submit or allow for the collection of certain data.

4. How do we use your data?

We may use your data for the following purposes:

  • send you email notifications when car insurance quotes feedback is available;
  • check your credit score as part of the car insurance replication process. You will be asked to confirm your agreement to us checking your credit score during the registration survey;
  • to obtain car insurance quotes from insurance providers via a car insurance ‘aggregator’;
  • send you newsletters and other communications related to your membership of the panel, by email or similar technology (and you can inform us at any time if you no longer require such communications);
  • administer the website;
  • improve your browsing experience by personalising the website;
  • enable your use of the panel services available on the website;
  • send you general (non-marketing) communications;
  • provide third parties with statistical information about our users – but this information will not be used to identify any individual user;
  • deal with enquiries and complaints made by or about you relating to your panel membership or the website;
  • keep the website secure and prevent fraud; and
  • verify compliance with the terms and conditions governing the use of the website (including monitoring private messages sent through our website private messaging service).

Additionally we may, from time to time, modify the information you give us for the purpose of obtaining car insurance quotes to test the effect on the car insurance price of varying certain information. The information we change will not include sensitive personal information such as name, address and/or date of birth.We’ll only process your personal information where we have legal grounds to do so. Generally, we’ll only process your personal information on the following grounds:

  • you have given your consent for the processing. When we rely on consent to process your personal information including when we collect sensitive personal data such as relating to motoring convictions, you always have the right to withdraw your consent. If you withdraw your consent to us processing sensitive personal data, we will stop sending you any research tasks which require this information but may continue to send you other research tasks and we may still use the anonymised, aggregated data which we have created using your information;
  • the processing is necessary for the performance of a contract to which you are a party (including our Terms and Conditions);
  • the processing is necessary in order to take steps at your request prior to entering into a contract (including our Terms and Conditions);
  • the processing is necessary for compliance with a legal obligation placed on us;
  • the processing is necessary for the purposes of the legitimate interests pursued by us, or by a third party. For example, we are a market research provider so have a legitimate interest in carrying out research which may involve processing of your personal information. In certain limited circumstances you may have the right to object to processing based on such legitimate interests.

In particular, when you use the Site we may process your data in the following ways:

Purpose of processingData involvedLegal grounds for processing
Undertaking pricing analysis and researchRegistration data and other information you provide to us (other than sensitive personal information).Necessary for the performance of a contract: when you agree to participate in our pricing analysis research and other research tasks in exchange for a benefit whether that is entry into a prize draw, feedback on the best car insurance quotes available to you or other benefit, then there is a contract between us for you to complete those tasks and for us to be able to use the resulting data and for us to provide you with that benefit and we will process your data in connection with that contract.

Legitimate interest: We undertake pricing analysis and research on behalf of clients to gain insight into their business.
Undertaking pricing analysis and researchSensitive Personal InformationConsent: when you submit sensitive personal information when you pricing analysis and research, you consent to our use of the information for the purposes as described in this privacy notice.
Service AnalyticsRegistration Data, log-in history, history of engagement with our services, browser details, device internet protocol (IP) address and device type and data collected via cookies (see Cookie Policy)Legitimate interest: We have a legitimate interest in understanding how people are using our Site and are engaging with the Panel services, both so that we can improve and so that we can undertake research more effectively. Therefore we may use your personal data to understand and analyse use of the Site and the Panel services.
Administer incentives, including sending information about the best car insurance quotes. Also includes prize draws.Registration Data and for prize draw winners, their name and region/county.Necessary for the performance of a contract: when you agree to participate in our research services in exchange for account credits or entry into a prize draw or other benefits, then there is a contract between us for you to complete those research tasks and for us to administer that reward and we will process your data in connection with that contract.
Queries and complaints handlingRegistration Data, log-in history, marketing consents, browsing data, device internet protocol (IP) address and device type and any other data you provide to us.Legitimate interest: We have a legitimate interest in our users engaging with the Site and services and improving the Site and services. Therefore, we may use your personal information to manage any queries or complaints you may have.

5. How long will we keep your data?

We do not keep your personal data for any longer than is necessary. Generally, we will retain data for the following periods (or its retention will be determined on the following bases):

  • A subscribed and active Panel Member – data will be kept for the duration of your membership period;
  • An unsubscribed Panel Member – no more than 12 months from the date of unsubscribing;
  • A subscribed and inactive Panel Member – no more than 12 months from the date of being deemed inactive;
  • A blacklisted Panel Member – no more than 12 months from the date of blacklisting;
  • An incomplete registration survey – no more than 12 months from starting the registration process;
  • An unqualified registrant for membership – no more than 12 months from starting the registration process.

An active panel member is defined as:

  • Joined Opinion Driver in the last 12 months;
  • Has received car insurance quotes feedback within the last 12 months;
  • Has taken part in research projects in the last 12 months.

We may occasionally have reason to keep data for longer (for example so that we can deal with any complaints you might make about the Site or our services or for the defence of legal claims, to keep limited data to manage your request to unsubscribe to ensure we stop including you in any communications and if we have a legal or regulatory duty to retain particular personal information for a certain minimum period (for example, under HMRC tax rules)).

6. Where do we store your data?

Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through the Site.
Generally, your data will only be stored within the UK and European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein).

If we do engage a new supplier located, or with servers that are located, outside the EEA in the future then we will take all steps reasonably necessary to ensure your information is treated securely and in accordance with this privacy notice. We‘ll only transfer your personal information to a territory outside of the European Economic Area under the following circumstances:

  • the European Commission has determined that an adequate level of protection for personal information is in place in the country to which we transfer your data;
  • standard data protection clauses as adopted by the European Commission are in place governing the transfer (you can view the standard clauses on the European Union’s legal website at; or
  • for transfers to the USA, the recipient organisation is a participant in the EU-US Privacy Shield programme.

7. Do we share your data?

We may pass information about you to other parties as follows:

  • to third parties authorised by us and acting on our behalf such as our employees, contractors, suppliers and/or agents including without limitation our customer care teams to administer and manage the Site and Panel now or in the future.  These third parties are only allowed access to your information as needed to perform functions connected with the Site and Panel Members or to provide services to us.  They’re not allowed to use it for any other purpose;
  • as part of general statistical information about the Site’s membership base and the Panel, traffic volumes and related matters. These details will not include information from which you could personally be identified; however insurance clients may be able to identify you by cross-referencing the information provided with their own internal systems. The insurance clients include Post Office Insurance, whose privacy policy can be viewed here
  • to the police, regulatory bodies or legal advisers in connection with any alleged criminal offence, unlawful activity or suspected breach of the Terms and Conditions and/or the breach of any other applicable terms or where required by law or where we suspect harm or potential harm to others. We will cooperate with any law enforcement authorities or court order requesting or directing us to disclose the identity or location of or any other information about anyone breaching any relevant terms and conditions or otherwise for the prevention or detection of crime or the apprehension or prosecution of offenders;
  • the Site contains public forums and pages which are displayed to other Panel Members. When you engage with these areas of the Site, your user name and some profile information you voluntarily provide and your submissions will be publicly available. Please always think carefully about creating your user name (which will be the identity by which you are known on those areas) and before disclosing information to other users or otherwise making your information publicly available;
  • if there are changes to our business (see section below on “Business Changes”).

8. Your rights

 Any personal information you supply will be treated in accordance with applicable data protection laws including the General Data Protection Regulation and any other applicable or superseding legislation.  We are committed to delivering the rights that individuals are entitled to under data protection laws in the UK. These include:

  • the right to request a copy of the personal information we hold about you.  To do this, please contact us at making clear that you are requesting a copy of your personal information and including full details of what you require. You may also be required to submit proof of your identity.
  • the right to object to your personal information being processed where the legal basis for the processing is our legitimate interests as a business (see the “How Do We Use Your Information?” section above). We will comply with such a request unless there is a lawful reason for not doing so, such as when we need to continue to process your information to defend a legal claim or if this information is necessary for the ongoing provision of our services.
  • the right to rectification. You may request that we correct any inaccurate and/or complete any incomplete personal information by contacting us at or via the details in the “Contact us” section below.
  • the right to withdraw consent. Where we are processing your personal information on the basis that you have given us your consent to do so, you may withdraw your consent at any time.
  • the right of erasure. We only hold your data for a limited time as explained in the “How Long Will We Keep Your Data?” section above, but you may contact us to request that we erase your personal information and we will comply, unless there is a lawful reason for not doing so. For example, there may be an overriding legitimate ground for retaining your personal information, such as keeping your payment information for several years to comply with HMRC rules.  
  • the right to data portability. In certain circumstances, you may request that we provide your personal information to you in a structured, commonly used and machine-readable format and have it transferred to another provider of the same or similar services to us. Where this right is applicable, we will comply with such transfer as far as it is technically feasible.
  • the right to lodge a complaint with the supervisory authority. We suggest that you contact us about any questions or if you have a complaint in relation to how we process your personal information and we will do our best to help you. However, the Information Commissioner’s Office in the United Kingdom (“ICO”) regulates our processing of your personal data and you do have the right to lodge a complaint with the ICO. Details of how to contact the ICO can be found on the ICO website at

9. Access, correction and updates to your information

You have the right to access your personal information and to correct it. Please make sure that you update your details as soon as possible with all relevant changes.
When you register as a member of the Panel and open a user account on the Site, you can access your membership information on your ‘My Profile’ page by logging into the Site.  If you need to update or correct any of your membership information, you can do this within the ‘My Profile’ page.  
Alternatively, you can write to us at Tribes Research, c/o The White House, 2 Meadrow, Godalming, Surrey, GU7 3HN or email us at in order to access and/or update your data at any time.

10. Suspending and closing your account

If you unsubscribe from our emails or click on the “Unregister” page (, we will treat this as a request to suspend your account. We will keep the account active for a period of time as explained in the “How Long Will We Keep Your Data?” section above in case you change your mind but will then delete your account entirely. You will no longer be able to access the Site and you will no longer receive emails from us. You can reactivate your account at any time in this period by contacting us by going to on the Site, or emailing If you have not reactivated your account within this period then we will delete your account entirely.

You can also request we delete your account entirely by emailing us at  We will delete your account as soon as reasonably practicable following receipt of the deletion request, and in any event within 5 business days.

When we delete an account entirely, we will anonymise your data as far as possible although we may continue to process your data for contractual reasons e.g. if we need to provide you with a prize won before closing your account. Please note if you have not earned a reward or incentive at the time you delete your account, you will forfeit any rights to try and earn or receive those incentives or rewards.

We also reserve the right to suspend or terminate your Panel membership, or your ability to access the Site immediately and without notice at any time, at our sole and absolute discretion. This may be because, for example, we consider that you have breached the Terms and Conditions or any other applicable terms or if you have been inactive for a period of time.

We may close the Panel and your account when the research programme ends or is cancelled. In these circumstances, we will inform all Panel members by email of the Panel being closed, at which point your access to it will cease.

As a member of the panel there is a facility to update your personal information. If you are unable to use this or unable to update the information you wish to update please contact us to let us know if the personal information which we hold about you needs to be corrected or updated.

11. Business changes

If we become involved in a merger, acquisition, restructuring, reorganisation or other transaction involving the sale of some or all of our assets, then your information may be included in the assets that are transferred to the new owner and may be provided to the entities and advisors involved. Such a transaction may involve us: (i) retaining the right to continue to use transferred personal information in addition to the right of the new owner to use such information; and (ii) engaging in additional transfers of personal information (including new personal information) with the new owner from time to time following such a transaction. We, or a new owner, will provide notice to you before any of your personal information becomes subject to a different privacy notice.

12. How can you access your data?

You have the right to ask for a copy of any of your personal data held by Us (where such data is held). We will fulfil your request as far as we can free of charge. Please contact Us for more details at, or using the contact details below.

13. Data Controller

Pearson Ham Consulting Ltd is a company registered in England and Wales with company number 09063208, whose registered address is 49 Gregories Road, Beaconsfield, Buckinghamshire, HP9 1HH, and whose main trading address is 18 Noel Street, London, W1F 8GN.

14. Data Processor

Tribes Research Limited is a company registered in England and Wales with company number 08385662, whose registered address is The White House, 2 Meadrow, Godalming, Surrey, GU7 3HN.

15. Contacting us

If you have any questions about the Site or this Privacy Policy, please contact Us by going to on the Site, or email us at, or by post at Tribes Research, c/o The White House, 2 Meadrow, Godalming, Surrey, GU7 3HN. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 12, above).

16. Data Protection Officer

Our officer responsible for data protection can be contacted by email at, by telephone on 01483 685486, or by post at Tribes Research, c/o The White House, 2 Meadrow, Godalming, Surrey, GU7 3HN.

Cookies Policy

(1) Introduction

This website uses cookies.

We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

(2) About cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies can be used by web servers to identity and track users as they navigate different pages on a website and identify users returning to a website.

Cookies may be either “persistent” cookies or “session” cookies.

A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date).

A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

(3) Third party and analytics cookies

When you use our website, you may also be sent third party cookies.

Our service providers may send you cookies. They may use the information they obtain from your use of their cookies:

(a) to track your browser across multiple websites;

(b) to build a profile of your web surfing; and

(c) to target advertisements which may be of particular interest to you.

In addition, we use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at:

(4) Our cookies

We use both session cookies and persistent cookies on this website.

The following session cookies are used for session management or to understand panellist or survey takers activities, choices and preferences as they interact with the system via their browser.

(a) {install}_lastpage: Stores the last page visited

(b) {pagename}_page: Stores page of the survey a user is on

(c) {path/pagename}_find: Stores search information when using ‘find’ (i.e. for survey selection, question searching, etc)

(d) {path/pagename}_orderby: Stores the value to order by when sorting tables by column

(e) {path/pagename}_showstatus: Stores the status of select drop down of what to show in a list

(f) {dropdownid}: Stores the selected item

(g) 32 char length string: Cookie for security

(h) mobile: if user is currently accessing through mobile

(i) mmrid_{surveyid}: respondentid

(j) {survey}_infopages: stores selection while editing html page list

(k) mob_auth_username: stores username if mobile

(l) fbs_{API ID} Contains the session for facebook

For Google Analytics purposes we will send to you the following cookies:

(a) _utma – Default expiration time: 2 years from set/update. Description: Used to distinguish users and sessions.

(b) _utmb – Default expiration time: 30 minutes from set/update. Description: Used to determine new sessions/visits.

(c) _utmz – Default expiration time: 6 months from set/update. Description: Stores the traffic source or campaign that explains how the user reached your site.

(d) _utmv – Default expiration time: 2 years from set/update. Description: Used to store visitor-level custom variable data.

(5) Cookies and personal information

Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies.

(6) Blocking cookies

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

(7) Deleting cookies

You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access the Site more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

(10) Contact

If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email to or by post to Tribes Research Limited, c/o The White House, 2 Meadrow, Godalming, Surrey, GU7 3HN, UK.

(11) Data controller

The data controller responsible in respect of the information collected on this website is Pearson Ham Consulting Ltd. Tribes Research Limited is the data processor.

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